Organic Search Engine Optimization Campaign

Build it and they will come? Unfortunately not true. By optimising your content, products and your ShopDirect storefront as a whole, our SEO services will ensure that you're listed in the right places online (such as Google, Yahoo and all the major search engines) driving qualified traffic to your store. And by qualified traffic we mean visitors to your storefront who are actually looking to buy what you sell.

Search Engine Optimization is the process of preparing a website to rank well within the Search Engines. As up to 80% of any websites' traffic often comes from the well known search engines such as Google, Yahoo, and MSN it is vital that your new ecommerce storefront be professionally optimised so that you receive high volumes of qualified traffic and sales.

By researching the right keywords (keywords that potential customers will use on search engines to find products or services that you offer), we identify market niches that you have a good chance of competing within. The goal of an organic SEO campaign is to create as large and as visible footprint on the Internet as possible so that internet searchers can find you easily. With this in place, the SEO Organic campaign will drive high volumes of visitors to your storefront hungry to browse products and ultimately make lots of purchases from you online!

Benefits of Organic SEO

Some of the many powerful benefits you’ll enjoy running a successful Organic SEO campaign overtime will include:

• Higher Sales volumes over time with increased traffic and higher visibility on the major targeted search engines.
• A High Return on Investment which is 100% measurable over time.
• Long Term Positioning online that doesn’t cost anything to be indexed.
• Increased targeted Traffic that is highly relevant and interested in what you sell.
• Key Visibility across all targeted search engines;
• A concrete projection of your company as an industry leader and online authority site;
• Higher visitor return rates of customers hungry for new and interesting information.

Campaign Deliverables

Professional Keyword Research and Selection

Finding and choosing the right keywords to target is the first critical stage of any Search Engine Optimisation campaign. ShopDirect will generate and research hundreds (if not thousands) of applicable keywords that best describes your offering while gathering real online statistical information. From the results, ShopDirect will select the top 20 (twenty) keywords based on their relevance, low competition levels, high search volumes and a number of other differentiating factors that make them great keywords to invest in.

Storefront Search Engine Optimisation (SEO)

With the selected keywords, ShopDirect will optimize 10 pages of your storefront through rewriting various elements such as H1 & H2 tags, title tags, meta tags, body content, alt tags and images names while also create sales focused content that inspired visitors into action.

Professional, Sales-Focused Article Writing Services

For the launch of your storefront (and in line with the Keyword Research provided), ShopDirect will create ten (10) professionally written articles. Some of these articles will be published on your storefront with others published to selected content networks (like www.ezinearticles.com). These articles will be highly relevant and of great value to readers wanting to find out more about your products, services, offering, problems they are experiencing etc. On an ongoing monthly basis, ShopDirect will write ten (10) new articles per month, submitted in the same manner to content networks and to your storefront. This will ensure fresh content is being published on the storefront and indexed by the search engines continuously.

Expert Campaign Monitoring and Maintenance

Over time, market fluctuations, the strength of keywords and your positioning on the search engines will change. By carefully monitoring and tweaking the Search Engine Optimised content, ShopDirect will ensure that you maintain the kind of visibility on the search engines that continues to provide increased traffic and sales from month to month. What’s more, Shopdirect will provide you with monthly reports that will show vital high level statistics such as traffic volumes and sales conversions giving you complete control and oversight into where your campaigns are bringing in the best return on investment.

Customer Responsibilities

On a month to month basis, ShopDirect will require the following inputs from you to help us manage an effective online marketing campaign over time:

Article Idea Entries and Requests

We’ll require that you provide us with a list of articles (subject matter) that you feel will be important and of interest to your ideal customer base on an ongoing basis.  With you feedback and the list of targeted keywords, hundreds of article ideas will come to light which can be generated and submitted for our professional writing services over time.

Campaign Monitoring via Google Analytics

Via Google Analytics, you will over time begin to pick up trends of where you feel particular marketing efforts are working or not. We’ll ask you to provide feedback on changes of direction (for example to which content networks you would like to submit articles to) and / or new keywords you’d like us to focus on for example.